You can open your own burger bar for the fraction of the purchase cost of the rights of a McDonald`s franchise. Therefore, franchising is often an option that is only open to already wealthy businessmen. Key findings: Most (but not all) franchise agreements last 10 years. Franchising is a consistent and lasting replication of a company`s brand promise, and an agreement should describe in detail the many business decisions that are considered in creating a franchise system. It is complex and, in most cases, a contract of adhesion, that is, an agreement that cannot be easily modified. McDonalds: McDonalds is perhaps the most famous franchise in the world. .